Irish Immigrants in Boston Essay - 2765 Words

Irish Immigrants in Boston The life of Irish immigrants in Boston was one of poverty and discrimination. The religiously centered culture of the Irish has along with their importance on family has allowed the Irish to prosper and persevere through times of injustice. Bostons Irish immigrant population amounted to a tenth of its population. Many after arriving could not find suitable jobs and ended up living where earlier generations had resided. This attributed to the invisibility of the Irish. Much of the very early migration had been heavily male, but during the famine years, migration was largely a family affair. Families were arriving serially in ?chain? migration while others suffered high mortality rates in these years.†¦show more content†¦One leading Irish-American politician, John Mitchel, wrote in his newspaper, The Citizen in 1856: He would be a bad Irishman who voted for principles which jeopardized the present freedom of a nation of white men, for the vague forlorn hope of elevating blacks to a level for which it is at least problematical whether God and nature ever intended them. So the Irish tended to be in favor of slavery and against abolition. This was just another reason why many of the people around them did not get along with them, this in turn probably making their lives harder and less enjoyable. However, at the outbreak of the Civil War an estimated 170,000 men born in Ireland joined the Union Army, but only about 40,000 were in the Confederate Army. This occurred because the issue for the Irish was not so much slavery as it was preserving the Union. The church in Boston agreed with Archbishop Hughes that ?It is one country and shall be one?. After the Civil War, attitudes toward the Irish shifted slightly, and the Irish Need Not Apply signs on businesses, that had been so common decades before, began to disappear. The Irish had heavily participated in the war: thirty nine Union regiments contained a majority of Irishmen, and the 69th regiment was comprised almost totally of Irishmen. The Irish Americans gained some respect for their involvement in the Civil War and were now more accepted by American society. The Irish Americans in the post-Civil War time period wereShow MoreRelatedEssay about The Plight of Immigrants to Boston894 Words   |  4 PagesThe Plight of Immigrants to Boston Since its conception in the early 1600s, Boston, the so-called City on a Hill, has opened its doors to all people of all ethnic and religious background. 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Caroles Journey Through the Health Care System after a...

Carole Lauren is a 44 year old mother of two, a wife, and a school teacher by profession. Her story began 21 months ago when she had a cerebrovascular accident that left her hemiplegic. Almost two years passed since the event. Carole regained most of the lost function in her left leg, ankle, and foot. However, she still has limited function in her left arm and hand. She also has difficulty organizing her thoughts and read her message from a paper. Her story is about a journey through the health care system. Since the stroke, Carole has received care from multiple healthcare providers - some were better than others and she met many great people, but her overall care experience â€Å"could have been much better in many different ways†.†¦show more content†¦Working in an environment where sickness and death are always around the corner can make a lot of people numb. Simple human emotions - anger, envy, competitiveness - get into play every day regardless of one’s education or position. Some can put them aside and some cannot. Was this patient just that unfortunate? Perhaps. Perhaps her therapists were not funded to talk to each other but could they have talked anyways? Yes, but they chose not to. And to me, that is against the medical ethical principles because it compromises patient care. This was just one of the examples. What about the primary care physician who doesn’t get to see patient’s chart and doesn’t know what to do with the patient after the discharge. I hope she learnt from Carol’s experience. I was glad to learn that Carol educated herself and was able to become her own â€Å"care coordinator†. What if she didn’t? She could have been left hemiplegic for life. She would have become a burden on her family and on the healthcare system. I realize that my take on this story is bitter, and it is mostly because I hear the same story over and over again. Even I, myself, had a similar experience and felt I was just a chart number. Sure, most care providers were competent but there was no team work. Everyone was great on their own but uncoordinated and uncooperative. I understand that long hours and understaffing issues are a common problem, but the relationship between the

The Integrated Marketing Communication- Free-Samples for Students

Question: Discuss about the Integrated Marketing Communication. Answer: Introduction Integrated marketing communication (IMC) is an organizational form of communication that integrates various communications within an organization in an organized manner. Integrated marketing communication normally link marketing communications within the organization so as to market the products and services that the organization specializes in. IMC may link communication channels such as vertical, horizontal, external and internal integration. Vertical integration focuses on the marketing communication that supports higher organizational culture in marketing (MMC Learning, 2015). Horizontal integration concerns with integrating marketing mix that the company or organization uses to communicate its products or services. Internal integration informs the staffs of the advertisement campaign that the organization is making. Woolworths is one of the largest retailers in Australia by wealth and therefore an important organization. Woolworth as an organization has good communication system that employs some aspect of integrated marketing communication. Woolworths Limited has partly invested in integrated marketing communication with the current uses online advertisement campaigns (Welcome to Woolworths, 2017 ?https://www.woolworths.com.au/ ?). Woolworths Limited as an organization also has good investment in social media such as YouTube (Woolworth-YouTube- ?https://www.youtube.com/user/WoolworthsAu ?). The organization has various integrated communication systems that aim to market its product forming advertisement campaigns (Newman Ober, 2013). The following paper explores IMC as a current business model used for communication in an organization. Importance of learning integrated marketing communication Integrated marketing communication is an important aspect of business communication and assists the business to communicate its products or services to the audience who are the potential buyers or customers. Understanding IMC is important for the business in current society for a number of reasons (Chaffey, 2006). Firstly, IMC is important for an organization that is willing to understand their stakeholders who are the customers. This is possible due to the comprehensive nature of the IMC enabling the organization to understand basic communication process. Secondly, IMC has proved to be the sustainable marketing strategy that seems promising since it integrates various aspects of communications. The sustainability nature of the organizations marketing communication link customers to the organization especially through product promotion. Thirdly, understanding IMC enable the organization to design a good marketing strategy for the business that will serve a well-defined market segment (Kitchen Burgmann, 2015). In order to understand IMC at the organizational level, it is important to study the marketing communication used by an organization such as Woolworths Limited (Nagra et al, 2012). Theoretical communication model outlined by Belch et al (2014) Belch et al (2014), explains the basis of integrated marketing communication giving various components of the communication that include sender, message, channel, receiver and response or feedback. In addition, basic model also gives other important concepts of noise and decoding of message. According to the basic communication model, IMC is a communication tool that is used to link various aspects of organization marketing systems have been changed to include other forms of communication systems such as social media and are taking over communication of organizations. IMC currently uses advertisement channels that are the link or associated with social media. Marketing campaigns are currently done online as the organizations tries to attract vast number of online uses. Woolworths Limited for instance, heavily invests in social media as the new form of IMC that it uses to advertise its products (Welcome to Woolworths 2017). Belch et al (2014) further indicate that current model of com munications assists many users to obtain information on the product or service hence faster information. The theoretical communication model as explained by the author emphasizes on advertisement as a business communication from the IMC perspective. The IMC perspective considers the integration of other current communication and their ability reach the current vast number of online users. Woolworths Limited as an organization concentrates its advertisement campaign to YouTube for example. This form of communication limitedly integrates both internal and external integrations that are key aspect of IMC. Some other communication channels that have been emphasized are mobile platforms and the internet (Sheehan, 2013). Woolworths Limited approach to IMC Woolworths Limited is a premium organization that has vast marketing communication coupled with online marketing campaigns (Maguire, 2017). The two main strategies that the organization uses are online advertisement campaign and direct marketing with more focuses celebrity advertisement. Firstly, Woolworths Limited organization combines the various aspect of marketing mix a good advertisement mix. As revealed within the organizations main website the organization highlight nearly all the marketing mix (Bhatia, 2000). The advertisement that characterizes its website is a large poster of welcome to Woolworth. The organization has other strategies that consider other security within the online platform as noise. There various applications that assists in advertisement as the decoding devices. Secondly, the organization has closely link external integration through external partners such as media houses and farmers who are key stakeholders as part of direct marketing campaigns. This is a lso evident through the print media that are readily available for download at its main website. It is quite and evident that though the organization has tried to implement marketing communication that is related to IMC there still a lot to done in order to fully implement IMC model (Welcome to Woolworths, 2017). Social media on the other hand, the organization has its YouTube where it has display of various services it sells (https://www.youtube.com/user/WoolworthsAu ) IMC and communication model A good communication strategy incorporates communication model and IMC so as to achieve organizational objectives. Woolworth has recently adopted IMC though there is still a lot to be done. Woolworth uses both Basic Model of communication model and Duncans model IMC for its marketing especially using celebrity and social networks in its marketing campaigns. Firstly, communication model that the organization uses according to Saunders (2014) follows the communication process that begins advertisement of various products that the organization deals in with the main focus on grocery and petrol discounts. For instance, after advertising liquors that are sold within Woolworths Limited, sales will show the response of the customers to the advertisement. Secondly, the organization has also concentrated on product promotion giving discount to customer with an example of IMC on the other hand, make good use of different aspects customer oriented model of IMC. However, some of the key aspects of basic model of communication model Belch et al are online campaign, sale promotion delivered through social media. Integration of communication model and IMC involve following communication process with the addition of integrated marketing communication through various advertisement mix. To apply IMC using current forms of communications can be explained as using online platforms in harmonized manners through linking different forms of advertisement (Lucia, Garcia Kitchen, 2012). Adopting IMC within an organization involves applications of advertisement campaign, direct marketing, marketing mix, public relationship and social media. Firstly, advertisement mix is using various advertisement methods that the organization uses to advertise its products. Secondly, public relation is another aspect of this marketing strategy that includes engaging the public activities of the company. Thirdly, marketing mix consists of the 4Ps of marketing that can be expanded to 7Ps. These 4Ps are a promotion, price, place, and product and play a significant role in the marketing of products. Fourthly, social media is used for online marketing campaigns that aim at attracting more online users to buy the product. Finally, direct marketing is also another marketing strategy that is incorporated inside IMC for a better result. Incorporation of these marketing aspects or advertisement strategies in an organized manner result into product advertisement with integrated marketing commu nication strategy (Clow Baack, 2002). The message that is sent should be designed in a manner that is transmissible for example the organization can design advertisement as the message. The basic IMC model of communication emphasizes the importance of understanding the audience before designing message. This is because a good communication strategy should have message spiced with a picture that is appealing to the audience enabling specific campaign strategy. Therefore, the message needs to be very communicative to users. The organization has on the designing of its adverts can be termed as attractive since its poster are catchy. The message also bears the nature of the sender since the sender communicates its thought to the audience (Kitchen Burgmann, 2015). Duncans model of IMC has highlighted the basis of designing customer-oriented campaigns. The organization to some extend uses personal for instance, selling includes direct selling to customers while non-personal selling consists of print media, online social media , and broadcast media. According to Arens Michael, (2012), the current channel that needs to be used in IMC is mainly social media and other online platforms such as websites. The target audience when using social media as channel depends on the media itself since through social media the organization can communicate to a single user or mass (Habibi et al, 2016). The analysis of the receiver reveals the market segmentation that is important for the marketing campaign. Woolworths Limited target individual, market or masses as its audience with its main target based on mass and this is evidence by its main focus on online campaigns. The receiver can be segmented into marketing zones mainly from an individual to mass at the highest level of communication. Knowing receiver determines whether the message is relevant or not since the message that is delivered to the receiver not intended is most likely to attract negative feedback. The ability of the receiver to understand and interpret the message send plays an important role in the communication process (Chandra Ulrich, 2014). Woolworth on the receiver, the organization understands the receiver though it has not linked the receiver to specific product. Feedback is the critical aspect of the communication process and can take many forms that include brand touch points. A brand touch point is impo rtant when the customer comes into contact with the organization product and is used to plan for advertisement or feedback from advertisement. The organization though has good advertisement campaign methods, the brand touch point are not established. Response or feedback process follows various processes such as AIDA (Attention, interest, desire, and action) or hierarchy of effect model. The beauty of IMC is that it gives different integrations of communication hierarchies that can assist the organization to analyze the response from a different perspective. The organization on the other hand has not shown response process that confers with any model. For instance, a model of cognitive response give the relationship between cognitive responses, an attitude developed and purchase intent (Moriarty Nancy, 2014). Conclusion In conclusion, integrated marketing communication is marketing communication that consists of the integration of various business communication aspects such as communication process and advertisement mix. Woolworths Limited is a renowned organization in Australia that rank second largest organization by wealth. The company has marketing strategy though not effective and therefore need some changes. The IMC has proved effective and therefore a recommended communication channel is mainly consisting of IMC. After a deeper analysis of the IMC used in the organization, it is worth giving recommendations for improvement, Recommendations Woolworths Limited should adopt IMC as the main strategy for advertisement or product campaigns. Though the organization has used some marketing strategies such as marketing mix, online advertisement, public relationship and direct marketing, one problem with the marketing strategy used in the organization is that all the advertisement campaign methods are not linked therefore tracking feedback from the marketing communication used (Koc, 2002). Therefore, the organization needs to link all the advertisement campaign methods to form integrated marketing communication model and establish brand touch points. Woolworths Limited needs to launch online campaign since most people within Australia are currently online users with more than 15 million Australians currently using social media. Furthermore, though the company has a well rated website there is still need for integration with social media applications as this is currently trending form of business communication. The organizations IMC system has not properly used the brand touch points since there are no clearly established touch points in its online advertisement campaigns. As noted by Belch et al (2014), IMC is one of the best advertisement practices that can be attributed to the success of some prominent business such as case of Coke Zero in the Coca Cola campaign (Laird, 2001). The organization needs to embark on advertising campaign its products and services through different channels as explained in the communication channel. Secondly, the organization needs to develop a fully integrated marketing communication system with all basic components of the communication. This can be done using its social media pages such as ? https://www.youtube.com/user/WoolworthsAu ?. Finally, the organization can market directly to consumers (Luxton, Reid Mavondo, 2015). Currently, the contemporary needs of the consumers mostly are to reach them wherever they are. In addition, the contemporary consumer wants products or s ervice that reaches them at their own convenient time. He implies that a good communication mix should also cater for customers that use various mobile applications since contemporary consumer like using portable mobile devices to facilitate a good marketing campaign. Reference Arens, W. Michael, W. (2012), Contemporary Advertising: An Integrated Marketing Communications Belch, G.E., (2014), Advertising: An integrated marketing communication perspective. McGraw Hill. p 31. Bhatia (2000), Advertising in Rural India: Language, Marketing Communication, and Consumerism, 62+68 Chandra, A. Ulrich K. (2014), Targeted advertising in magazine markets and the advent of the internet. Management Science 60.7 pp: 18291843. Chaffey, D. (2006), Internet marketing strategy, implementation, and practice. Harlow: Financial Times Prentice Hall. p.50. Clow, K.E. Baack, D.E. (2002), Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall. p.108. Habibi, F. H., et al, (2016), Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Journal of Marketing Practice, 34 (1), 19-40 Kitchen, P., Burgmann, I. (2015), Integrated marketing communications: Making it work at a strategic level. Journal of Business Strategy, 36: 3439. Koc, E. (2002), Impact of gender in marketing communications: the role of cognitive and affective cues. Journal of Marketing Communications, 8 (4): 257. Laird, P. W. (2001), Advertising progress: American business and the rise of consumer marketing (Johns Hopkins University Press,.) Luxton, S., Reid, M., Mavondo, F. (2015), Integrated marketing communication capability and brand performance: IMC capability and performance. Journal of Advertising, 44, 37-46. Lucia, P., Barrio-Garcia, S., Kitchen, P. J. (2012), How Integrated Marketing Communications works? A theoretical review and analysis of its main drivers and effects. Journal of Marketing Communications, 25 (1), 313-348. Moriarty, S. Nancy, M. (2014), Advertising IMC: Principles and Practice (10th ed.) MMC Learning (2015), Marketing Knowledge Centre: Integrated Marketing Communication. Accessible at: https://multimediamarketing.com/mkc/marketingcommunications/ Maguire, J. (2017), Woolworths hits back against exploitation claims.HR Online. Available at: https://www.hcamag.com/hr-news/woolworths-hits-back-against-exploitation-claims-216760.aspx [Accessed on 25 Aug 2017] Nagra, G. K., et al, (2012), Impact of Integrated Marketing Communication on different customer segments, effects on consumer decision making process. International Journal of Applied Services Marketing Perspectives, 1 (1), 56-61. Newman, A. Ober, S. (2013), Business Communication: In Person, In Print, Online. 8th ed. Mason: South-Western, 18. Print. Saunders, T. J. (2014), Selling under the Swastika: Advertising and Commercial Culture in Nazi Germany. German History: ghu058. Sheehan, K.B. (2013), Controversies in contemporary advertising (Sage Publications,) Welcome to Woolworths. (2017), Woolworths.com.au. Available at: https://www.woolworths.com.au/ [Accessed on 25 Aug 2017]

Shakespeares Sonnet 116 and Donnes A Valediction Forbidding Mourning Essay Example

Shakespeares Sonnet 116 and Donnes A Valediction: Forbidding Mourning Paper Love is a common theme in many poems written by 17th century authors. Shakespeares Sonnet 116 and Donnes A Valediction: Forbidding Mourning both speak of the highest form of love; eternal true love. Their use of figurative language and rhythm schemes helps to convey to the reader that such a love exists. However, while both believe and speak passionately about true love, only the speaker in Donnes poem has experienced it, and therefore offers the reader hope for true and pure love. A summarization of both poems should help the reader understand this important difference. In laying forth their arguments for the existence of eternal true love, the authors share two main similarities; the structure of their poems and its message. The rhyme scheme in Shakespeares Sonnet 116 consists of the use of several end-rhymes and eye-rhymes in alternating lines. In lines 1, 3 and 5, 7 we find examples of end-rhymes minds finds, and mark bark. In lines 2, 4 and 13, 14 we find the use of eye-rhymes love remove and proved loved. Donne also utilizes end-rhymes and eye-rhymes in alternating lines throughout his poem. Lines 1 and 3 away and say, and in lines 6 and 8 move and love. The use of these devices helps to establish the flow of the poem. We find in both poems several examples of alliteration and assonance. In Sonnet 116 the speaker uses alliteration when saying Let me not to the marriage of true minds. In line 7 the speaker uses assonance and says It is the star to every wandering bark. Likewise in A Valediction: Forbidding Mourning the speaker uses both alliteration and assonances to establish the desired sound of the poem. We will write a custom essay sample on Shakespeares Sonnet 116 and Donnes A Valediction: Forbidding Mourning specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Shakespeares Sonnet 116 and Donnes A Valediction: Forbidding Mourning specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Shakespeares Sonnet 116 and Donnes A Valediction: Forbidding Mourning specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In line 26 the speaker uses alliteration when saying As stiff twin compasses are two, and assonance in the last line of the poem, And makes me end where I begun. In Sonnet 116, the structure of the poem contains various figures of speech which help to establish the desired imagery. In line 5 the speaker says, It is an ever fixed mark that looks on tempests and is never shaken, and in line 7 It is the star to every wandering bark. The speaker is saying that no barrier nor obstacle can deny nor weaken true love. True love will outlast anything in its path. The use of metaphors allows the speaker to speak about feelings and experiences which there are no easy words to describe. As in Sonnet 116, the speaker in A Valediction: Forbidding Mourning also uses metaphors by comparing his love for his lover to a circle a compass makes, confirming that circles never end, so their love also never ends, Thy firmness makes my circle just, / And makes me end where I begun. This gives the reader hope and confirms that no matter how great the time and distance between, true love will survive. To further develop their desired imagery, both poems utilize implied metaphors. In Sonnet 116 the speaker says, Loves not times fool, though rosy lips an cheeks within his bending sickles compass come and bears it out even to the edge of doom. He is saying that true love is beyond physical beauty, and time and aging can not dissolve it, true love lives unaffected for eternity. The speaker in A Valediction: Forbidding Mourning furthers this point by describing gold being beaten and hammered until it is fragile and thin, but still has the same value it did before it was stretched, Like gold to aery thinness beat. The figure of speech in both sonnets is what creates the imagery and mood of the sonnets. Without these figures of speech we would not appreciate the image the sonnets are trying to portray. Unlike in A Valediction: Forbidding Mourning Sonnet 116 utilizes repetition, to where we get a consistent sound. For example the same words are written over and over again like love is love, alters when it alteration finds, and remover to remove. This gives us a steady tone throughout the sonnet. The mood all the way through the sonnet is consistent. It starts as a passionate sonnet and continues to be to the end. Where as in A Valediction: Forbidding Mourning there is a greater range of emotions. The poem starts out on a depressing tone, a comparison between the separations of the soul from a dieing man with the separation of two lovers. We find faith and reinsurance that their love is strong and will survive, they will still be close, even though they are not next to each other- their love will stretch across the miles, and it will not lose value. The poem now has a loving and passionate tone to it. It ends with the image of a circle, the symbol of perfection, representing the union of souls in a love relationship. This perfection is accomplished by parting at the beginning of the circle and reuniting at the point where the curves reconnect. Thy firmness makes my circle just, and makes me end where I begun. As we have seen both poems establish common ground on the nature of true love. They tell us though the use of figurative language what true love is; a love thats beyond the physical, a timeless union that will always stay constant in the heart of even a lost soul. They also tell the reader what isnt; it does not admit impediments, it is not susceptible to time and knows no distance. However, while both speak passionately about true love, what differentiates the two is the fact that the speaker in Donnes poem has experienced true love. For him it is not merely an idea, nor a theory. He believes in it because he possesses it, which may explain the varying emotions brought out by the poem. The speaker in Shakespeares poem lacks this experience; he has never been exposed to the union of true minds and therefore speaks only about what he believes to be true and not what knows to be true. Donne offers hope for true and pure love; as someone who has found a life partner who shares his values.